The best Product of the year 2013:

our professional knife series Pure1

The renowned Plus X Award Jury has chosen our new professional knife series as best product and best knife 2013.

In accordance with our slogan “Simply sharp. Simply cut. Simply beautiful.” we have received, in the categories

  • High Qualitiy
  • Ergonomics
  • Design

the three-fold Plus X Award seal of excellence. Therefore Pure 1 was chosen as “Best Product of the year 2013”.

The Plus X Award is the biggest innovation prize worldwide for technology, lifestyle and sports.
According to the motto "The future interests me more than the past because I intend living in it." (Albert Einstein), the Plus X Award honours particularly innovative and sustainable products.

KitchenInnovation of the year 2014:

our professional knife series Pure1

The best products from the kitchen world have a chance to be awarded with this prize. As recognition of its excellent performance with outstandingly high consumer- orientation, our professional knife series Pure1 was awarded in the following three categories:

  • Functionality
  • Product benefit
  • Design

What’s special with this award is its two-stage process: products are evaluated and judged by an expert-jury as well as consumers themselves. 

reddot Design Award 2014:

For the AMC Professional Knife Series Pure1

The Product Design competition has existed since 1954. Its award, the Red Dot, is an internationally recognised quality seal. In an evaluation process that spans several days, an international jury with renowned experts, has evaluated and tested the AMC Professional Knife Series Pure1.